Meet Your Flipside
TJ Tamayo AD | Emilio Pizana CW
Trolli & Olivia Dean team up to challenge the stereotypes and the status quo Gen Z faces. This is for the label-breakers who want to break the assumptions of their aesthetic to the world
While Gen Z is often expected to commit to a single aesthetic, they reject fixed identity.
We all have different sides.
We pair two unlikely worlds, Trolli's chaotic, weird energy and Olivia Dean's sultry, introspective sound - to prove that contradiction isn't a flaw, it's a feature.
Meet your Flipside
A Trolli x Olivia Dean collaboration that challenges those assumptions. Olivia Dean embodies this duality, blending soulful vocals with bold style and unexpected edge, proving you don’t have to fit into just one lane. Trolli brings this idea to life with its gummy worms, perfectly capturing the idea of having more than one side.
Because identity isn’t either/or - it’s everything at once.
“Expand. Take up space.”
WHAT’S YOUR FLIPSIDE?
At the center is an AI-powered app that analyzes your photos and reveals your Flipside, the unexpected side of you that doesn't fit the box people put you in.
The app pushes you to explore music, film, fashion, and food outside your comfort zone.
INSTAGRAM TAKEOVER
Trolli and Olivia Dean swap Instagram accounts to reveal their Flipsides.
Olivia takes over Trolli’s feed - sharing punk music, rock climbing, and pajama weekends.
Trolli hijacks Olivia’s - bringing bold, chaotic energy with loud, unapologetic content that breaks expectations.
UGC TikTok Trend – #WhatsYourFlipside
Trolli sparks a UGC trend on TikTok.
Users reveal their unexpected sides through the #WhatsYourFlipside format, contrasting how they’re perceived vs. who they really are.
A gym bro who cries at rom-coms.
A Y2K girl who’s secretly grandpacore.
Relatable, funny, and inherently shareable, the trend invites people to embrace their contradictions - just like Trolli.
Trolli and Olivia Dean join forces to launch a limited edition product line that brings the campaign's spirit to life.
Special bags, each representing a different side of the collaboration, from personalized mixes that reflect who you are, to a flavor pairing that proves contradictions are what make you interesting.
Inside 10 lucky fans will be surprised with 10 GOLDEN Tickets that grant them two free tickets to an Olivia Dean concert!
EXCLUSIVE PRODUCTS ONLY AVAILABLE ON THE FLIPSIDE APP
“Opposite flavors, paired together. Because contradiction is what makes you interesting.”
EXCLUSIVE TINY DESK CONCERT & SONG RELEASE
Olivia Dean steps outside her signature soulful sound and into UK Drill as part of the Flipside campaign, a song release that proves she's more than one genre, one mood, or one version of herself. Raw, unexpected, and impossible to box in.
