I grew up in Los Angeles to a loving and boisterous Filipino family, spending my early years eating pancit and watching wrestling with my dad and sister. The storylines had me hooked.
At 14, I moved to the Philippines, had a small identity crisis, and ultimately learned the importance of my story, culture, and identity.
Later in life, I found myself running with the bulls in Spain, paragliding in the Swiss alps, and couch surfing in strangers homes.
The places I traveled reminded me of the value of a good story.
In advertising, you get to tell a story in 30 seconds or less.
I’m up for the challenge.

