Drawn to Life
TJ Tamayo & Tiffany Choo ADs
Daniel Park CW
Donations feel intangible, making it difficult for younger GenZ’s to connect with where their money goes.
For Gen Z, collectibles aren’t just objects, they’re a way to express identity and be part of a shared cultural moment.
Yet, giving to a cause rarely proves that emotional connection.
Ronald McDonald House brings art to life, turning imagination into collectibles people can connect to.
We asked 50 kids staying at Ronald McDonald Houses across the country to draw their guardian monsters during art therapy classes.
Their guardian monsters are imaginary creatures that made them feel safe during some of the hardest moments of their lives.
THEN WE BROUGHT THEM TO LIFE
“Art Heals: severe pain levels dropped from 97.6% to 12.2% & severe anxiety dropped from 90.2% to 26.8%”
Each box will tell the story of the child that brought this guardian monster to life.
We’ll learn their name, age and a quote telling the power that each guardian holds.
THE CHILD BEHIND EACH GUARDIAN
WHERE CAN I ADOPT A GUARDIAN?
Available online and at select retailers.
Every Guardian helps fund its own creation and supports families staying close when it matters most.
“His stripes glow when someone feels scared, guiding him to help kids all over the world.”
“Sometimes it feels really gray outside, but Lovey makes it feel sunny. I think Lovey follows me around and makes the clouds go away.”
The House of Guardians: A Drawn to Life Exhibition
An open gallery of original guardian drawings created by children.
Bid on a one-of-a-kind piece and help support families staying at Ronald McDonald House Charities.
“When you adopt a Guardian Monster, you’re not just buying a collectible. You’re giving a family a place to stay.”
