Built by Brick
TJ Tamayo AD | Romana Wuest CW
Brick is a physical NFC device that blocks social media apps with a single tap, giving people back their most valuable resource: TIME.
By using Brick, we create space for what actually matters - creativity, connection, and life beyond the screen.
Brick gives you time back, and time builds everything.
Built on the truth that boredom is the raw material of everything worth making.
Built By Brick spans print, OOH, TikTok, broadcast, and experiential - anchored by a signature visual device: everyday objects (sweaters, paintings, clasped hands) constructed entirely from Brick app icons.
“When we stop consuming, we start creating.”
We’ll invite the public to go touch Brick on social.
Welcome to the #GoTouchBrick challenge.
Film a time-lapse of what you create when your phone is bricked with Brick.
We’re looking for the best projects to showcase at our “Rome Wasn’t Scrolled in a Day” pop-up event.
Show us what you can accomplish when you stop scrolling, and start creating.
“Stop five hours of screen time, for five hours in the studio.”
We’ll send PR kits to creator influencers featuring Brick - paired with hands-on tools that encourage them to put down their phones and make something real.
Activation
These kits will also be available for purchase on Brick’s website - turning the behavior into something anyone can participate in.
“Build a life, not a feed”
We’ll host pop-up galleries in New York, Los Angeles, Chicago and other major cities, featuring original DIY projects created by people using their Brick.
Showcasing what happens when time is taken back and turned into something real.
